Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it

We promise to only contact you in a way that works for you and make it easy for you to tell us how you would like to receive information from us.

You are a crucial part of the Cariad Angel Gowns story and its work supporting bereaved parents, making change happen and working to ensure that fewer babies die. We need to ensure we can reach you in the right way and at the right time for the moments that matter. As such, we promise to only contact you in a way that works for you and make it easy for you to tell us how you would like to receive information. We want you to always be completely comfortable with how your personal data is gathered and used. We also follow all applicable fundraising and data protection legislation and guidelines.

1.    What this Privacy and Cookie policy covers

We ensure, as a minimum, that we use your data in accordance with all applicable laws concerning the protection of personal data. This policy explains:

  • What data Cariad Angel Gowns may collect about you.
  • How we will use that data.
  • Whether we disclose your details to anyone else.
  • How we manage your personal data – security, storage and retention.
  • Your choices regarding the data you provide to us.

How we use cookies to provide services to you or to improve your use of our websites.

2.      Questions and changes to this policy

  • Any questions you have in relation to this policy or how we use your personal information should be sent to  or addressed to:
  • Cariad Angel Gowns,
    3 Heol-y-Mynydd,
    Newcastle Emlyn,
    SA38 9QF.
  • Please note that from time to time we may need to amend or update this policy, for example if there is a change in the way that we use personal information or because of updates to the law. You should periodically check this website to make sure that you have seen the most up to date version of this policy.

3.  About Cariad Angel Gowns

Your personal data (which is any data that identifies you, or which can be identified as relating to you personally) is referred to as ‘personal data’ in this privacy policy and will be collected and used by Cariad Angel Gowns (for stillbirth and Neonatal Loss)

For the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679), which comes into force on 25 May 2018 to replace the Data Protection Act 1998 (the Act), this policy (together with our terms of use and any other documents referred to within it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our safeguards and practices regarding your personal data and how we will treat it.

4.    Information we collect from you and how we use it

4.1 Information you give us

This is information about you that you give us by filling in forms on our site or by corresponding with us by telephone, post, email or otherwise. The information you give us may include your name, email, address and telephone number and other information as you choose to disclose.

4.2 When you give us information

When you engage with us we may ask for personal information when you: donate to us, register for an event or a campaign engage with our social media, communications or supporter provide us with personal information in any other way. This information may include:

  • Your name, postal address, email address and telephone number.
  • Financial data (such as bank account details provided by you, and whether donations are gift-aided. See Section 10).
  • A record of the financial donations that you have made and data about your tax status for Gift Aid purposes.
  • Details of your indicated interests, opinions, preferences and the ways you support or have supported us – e.g. in relation to any campaigns, events or fundraising activities you have participated in. When you receive a communication, we may collect data about how you respond to or interact with that communication, and this may affect how we communicate with you in future.

When you provide your personal information to Cariad Angel Gowns please ensure that it is accurate and up to date. This will allow us to contact you effectively and efficiently to deal with your donations, fundraising, support, information or questions/needs or provide you with data about our work. Please get in touch if you would like to change the personal details that we hold about you by contacting us at the address provided below.

4.3 When you use Cariad Angel Gowns website

When you use our website: we do not make, and do not allow any third party to make, any attempt to find out the identities of those visiting our website.

When you provide your personal details when donating communicating with us or receiving a service on our websites, we will collect this data and store it in your record to fulfil your request, answer your enquiries and keep a record of our correspondence with you.

Our website uses cookies. Cookies are files which are sent to the computer or device through which you access our websites, and they collect small amounts of data. They are used to store information about such computer or device and your preferences so that our websites do not have to keep asking you for them. We use cookies on our Cariad Angel Gowns website as follows:

  • The form used on Cariad Angel Gowns Online Shop will collect data – such as your name, email and postal address – that will allow Cariad Angel Gowns to identify you on each occasion that you make a purchase or donate This may help to automatically fill in information about your name, or your contact preferences.
  • To allow us to collect statistical and performance data about how the website is used. We may collect geolocation data about your geographic location, the mobile device that is used and to confirm what browser you are using, and computer operating systems that are being used. This data doesn’t contain any identifiable information about people. We use this data to improve the functionality of our website and ensure you have a good experience when browsing it.
  • Facebook and Twitter pixel cookies are used to collect data about which sections of the website are accessed by people who are registered users of these social media services. These service providers collect this data, which then allows Cariad Angel Gowns to reach new audiences. Cariad Angel Gowns only has access to aggregated data from these companies, not identifiable personal information.
  • When a supporter creates a fundraising page or donates through a third-party platform, we will store the data about the donation and who sent it.

4.4 Links on our website

Our site may, from time to time, contain links to third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

4.5 When you use social media

When you view content published by Cariad Angel Gowns using social media hosted across various platforms, we will collect and receive information that provides aggregate data relating to items such as video views, demographics and location data. Sources of this data may include:

  • Facebook
  • Twitter
  • YouTube

Identifiable personal information about people who access these platforms is collected to allow Cariad Angel Gowns to reach and market new audiences.

We may sometimes collect additional data about you from other organisations or companies that provide data from publicly available sources, so we can make it easier for you to support Cariad Angel Gowns by providing you with details about the types of activities and services we can offer. We ensure that such data is only collected from legitimate sources on a lawful, fair and transparent basis in accordance with applicable data protection law.

The data about you that we may collect from third parties can include:

  • Your name, postal address, telephone number, email, for example from MyDonate by BT and PayPal, which are our online services for making direct donations and donations generated from fundraising by Cariad Angel Gowns supporters
  • Data to categorise and create supporter categories. This does not include information that identifies people specifically, only creating profiles of general factors that we use to categorise sections of our records.

4.6 When you use the Cariad Angel Gowns online shop

Where you make an order from Cariad Angel Gowns shop or make a donation, we will process your personal data to provide these services to you. Our use of your personal data in this way includes passing your personal data through our secure database which generates your contact record. We need to process your personal data in this way to record and track your donations and orders

5.  Disclosure of your information to third parties

We may disclose your information to third parties if we are under a duty to disclose or share your information to comply with any legal obligation, or to enforce or apply our terms of use or to protect our rights, property, or safety of our users, or others.

We may also disclose when one or more of the following apply:

  • If you have specifically agreed that we may share your personal information to those third parties or individuals for a purpose.
  • When we use other companies (known as ‘data processors’) to provide services on our behalf who are only processing personal information in accordance with our instructions. For example, companies that provide: direct mailing or marketing services that send material to you by post, email or text message, customer analysis, assessment, profiling and when using auditors or advisors. Also, we may use third party organisations (again processing data under our instructions) to carry out fundraising on our behalf. For example, we may use a company to call supporters who have agreed to be contacted by telephone about a campaign, appeal or donations.
  • If Cariad Angel Gowns uses Facebook or Twitter targeted advertising that involves sharing selected supporter information with these social media platforms to create new audiences for advertising. The process is secure, and Facebook and Twitter delete the personal information sent to them once new audience profiles of their users have been created. No new personal information would be added by us to your supporter record because of this.
  • Processing credit/debit card payments. Cariad Angel Gowns does not handle or store credit/debit card data itself but uses secure debit and credit card processing services that are provided in accordance with Payment Card Industry (PCI) standards. Debit and credit card data will be collected directly by these card processing service providers when you donate to Cariad Angel Gowns or buy something using Cariad Angel Gowns Shop.

 6. Sensitive or special category information

Cariad Angel Gowns may collect what’s known as ‘special category’ or ‘sensitive’ personal information about supporters – this includes data relating to someone’s health or type of bereavement they have experienced mainly – but also occasionally ethnic origin, religious beliefs or political affiliation. On the occasions when Cariad Angel Gowns does collect this type of sensitive personal information it will be for specific activities or events. For example:

  • A sponsored marathon race or other fundraising activities, such as trekking. We will however only collect this data with your consent, usually with the aim of providing you with the necessary support and assistance to allow you to safely participate in these types of event (for example, information about health).


  • There may also be occasions when you share a story or experience about yourself and/or a bereavement that includes sensitive personal information relevant to Cariad Angel Gowns mission to be used in a campaign or related marketing of a service or activity. When your information is collected in this way we will always tell you how your information will be used and obtain your explicit consent to use it in this way.

 7. Children

Cariad Angel Gowns will not knowingly contact anyone under the age of 18 to ask them for donations or other forms of financial contribution.

We may however send a ‘thank you’ administrative communication to the child if they have fundraised in support of Cariad Angel Gowns which may or may not be sent via the parent or guardian depending on the contact information submitted.

8. Legal Basis

Cariad Angel Gowns relies on the following legal conditions that are described in the EU General Data Protection Regulation to use your personal information in the ways described in this privacy notice:

  • Consent: when you consent or opt-in to receive information and marketing by email. We use this consent to offer you marketing using email as well as targeted advertising, including through social media sites, such as Facebook and Twitter.
  • Legal obligations: where we are under a legal obligation to process your personal data for a purpose. For example, obligations we must hold information about donations or manage Gift Aid information in compliance with applicable tax laws. We may also sometimes need to process personal information for us being able to establish or exercise our legal rights or to defend legal claims.
  • Legitimate interest: where we have a legitimate interest. This is the legal basis that we rely on to send information and marketing by email, post or telephone when you take part in supporting Cariad Angel Gowns mission by donating, or requesting information about our work, marketing, campaigns and events or other services.
  • We will also have a legitimate interest in being able to use and process personal information for internal administrative purposes, and when it is necessary to take measures to protect our IT network and data security or to protect ourselves (and our beneficiaries and supporters) from risks to our charity such as fraud, criminal conduct or reputational damage. When processing your personal information based on a legitimate interest, we will make sure that it is exercised proportionately and is always balanced against the privacy rights and other legal rights you have as an individual.
  • Contract: where we agree to provide any products and/or services to you, we will use your personal information to arrange for the provision of those products and/or services as well as performing obligations to you or enforcing our rights under any contract we have with you.
  • If we are processing any personal information that is regarded as ‘special category’ or ‘sensitive’ as referred to above, we will only do this with your explicit consent; or, where needed to protect your vital interests (or those of someone else) in an emergency; or, where you have already publicised such information (such as your political affiliations); or, where we have a need to use such data in connection with a legal claim relevant to us; or, if you have provided to us information relating to your experience of the loss of a baby to ensure you are targeted with the right services and information.

8.1 Marketing, campaigning and fundraising

We provide direct marketing, campaigning and fundraising communications to supporters which includes news, information and data about:

  • Cariad Angel Gowns and our work with bereaved families, healthcare and other professionals improving bereavement support and bereavement care; and related events and campaigns.
  • Campaigns to support bereaved families; raising awareness of the issues concerning bereavement care and bereavement support; issues and factors relating to safer pregnancy.
  • Opportunities to volunteer (for example as part of Cariad Angel Gowns Groups Activity Sewing, knitting, fundraising related support).
  • Appeals and fundraising (including donations, competitions, raffles and similar promotional activities).
  • Our events and activities.
  • Products and services offered by Cariad Angel Gowns Online Shop.
  • Leaving a legacy.

Cariad Angel Gowns relies on donations and support from others to continue its work on behalf of bereaved families and creating a world where fewer babies die. Being able to contact you for marketing and campaigning reasons is an important part of our fundraising, change activities and purpose.

Fundraising and campaigning for improvement is an important part of our marketing and change activity, but we will not share your data with any other organisation, individual or company to allow them to use your personal information for marketing or campaigning purposes, unless we have obtained your specific, freely given, informed and unambiguous consent to do so.

8.2 Anonymised data

We may aggregate and anonymise personal information so that it can no longer be linked to any person. This anonymised data can be used for a variety of purposes (such as recruiting new supporters) or to identify trends or patterns within our existing supporter base. This data helps inform our actions and improve our campaigns, products, services and materials.

 9. You are in control

You can change your personal information and preferences about how we contact you whenever you choose.

9.1 How to change or stop us contacting you by post, telephone, email or text message.

You can change or update your contact preferences at any time by emailing or contacting us:

Cariad Angel Gowns

3 Heol-y-Mynydd


Newcastle Emlyn


SA38 9QF.

Or telephone 01239 811352 or email

 10. How we protect your personal data

Cariad Angel Gowns considers keeping your information safe to be vitally important. We employ a variety of physical, organisational and technical measures to ensure we do this, and prevent unauthorised access to – or use or disclosure of – your personal information.

Electronic data and databases that contain supporter personal data are stored on secure computer systems and we manage who has access to that data (using both physical and electronic means). Our staff receive data protection training and we have a set of detailed data protection procedures and policies which staff must follow when handling personal information.

All hard-copy records and data are managed securely in access-restricted storage.

10.1 Payment security

All electronic forms that request financial data will use the Secure Sockets Layer (SSL) protocol to encrypt the data between your browser and our servers.

If you use a debit/credit card to donate or purchase something online your debit/credit card details are transferred securely to our payment card providers who comply with the payment card industry data security standard (PCI-DSS) published by the PCI Security Standards Council. We do not store any payment card information.

We cannot guarantee the security of your home computer or any information sent over the internet or any publicly accessible communications network and using any online communications services are at the user’s own risk.

10.2 Where we store personal information:

Cariad Angel Gowns is based in the UK. Wherever possible we store our data in the UK or within the European Union (EU). Some organisations and companies that provide services to us transfer personal data to territories outside of the EU such as Canada, a country whose legal system the EU Commission considers having adequate data protection standards, or to the United States which does not have such EU approval in relation to its data protection standards. However, in that case, we will only allow such a transfer when there is recognised assurance, such as the service provider being a member of the EU-US Privacy Shield Framework (e.g. Facebook, or Twitter.) or we have put other legally appropriate safeguards and/or contracts in place to ensure that your data is adequately protected in accordance with EU privacy standards.

10.3 How long we store data

We will only use and store personal information for as long as it is required for the purposes it was collected for.

We take all steps necessary to ensure that your information is treated securely and in accordance with this privacy policy.

Our data protection policy sets out the different periods we retain personal information for in respect of these relevant purposes in accordance with our duties under applicable data protection law. The criteria we use for determining these retention periods is based on various legislative requirements; the purpose for which we hold data; and guidance issued by relevant regulatory authorities including but not limited to the Information Commissioner’s Office (ICO). Personal information that we no longer need is securely disposed of and/or anonymised, so you can no longer be identified from it. Some personal information may be retained by us in archives for historical research purposes, although we will do this in a manner that complies with applicable data protection law.

We continually review what personal information and records we hold and delete what is no longer required. We never store payment card data.

11.  Your rights

As part of our promise to you, we want to make sure that you can make your own choices about how we use your personal information. Part of this is making sure you understand your data protection rights, which are set out as follows:

  • You have certain rights of access in relation to your personal information. We will confirm whether we have your data and, if we do, provide a copy of the personal information we hold and other information about how we process your information within relevant timescales (usually a month for simple requests and timescales can be extended for complex requests) (Right of Access – Data Subject Access Request).
  • The right to have your personal information that we no longer need erased from our records (Right to be Forgotten).
  • The right to have inaccurate personal information amended (Right to Rectification).
  • The right to ask us to stop using your information in certain situations (Right to Restrict Processing).
  • The right to object to your personal information being used for marketing or profiling (Right to Object).
  • A right (in certain circumstances) to have a copy of your personal information provided for reuse in another service (Right to Data Portability).

If you would like further details about your rights or would like to exercise them, please write to us or addressed to:

Cariad Angel Gowns

3 Heol-y-Mynydd


Newcastle Emlyn


SA38 9QF

We reserve the right to ask for further information to verify your identity (or clarify the information that you are seeking) when we receive such a request.

If you are dissatisfied with the response from Cariad Angel Gowns you can contact the UK Information Commissioner’s Office (ICO) as follows:

Information Commissioner’s Office,
Wycliffe House,
Water Lane,

Telephone: 0303 123 1113 (local rate) or 01625 545 745

Fax: 01625 524 510

11.1 Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by contacting us at This privacy policy was last updated on May 2018.